Financial Operations

Meta Ads Tracking

OAuth-connected Meta Ads spend and delivery diagnostics with policy issues, ad-set learning state, frequency, CPM, daily breakdowns, and campaign budgets.

01

OAuth-Connected Accounts

Connect your Meta Business accounts through a secure OAuth flow. XeroFlow pulls ad account data, campaign structures, and spend metrics directly from the Meta Graph API. Multiple ad accounts can be mapped to the correct XeroFlow clients, so agencies managing dozens of client accounts see all their spend in one consolidated view without switching between Business Manager tabs.

02

Delivery and Saturation Evidence

Daily and on-demand reads keep campaign, ad-set, and ad delivery evidence together. See approval issues, exact Meta effective status, learning or learning-limited state, ad-set frequency, CPM, spend, clicks, and delivery dates. Every diagnostic family carries its own collection time and unavailable reason, so missing platform evidence is never presented as a healthy result.

03

Budget Monitoring and Alerts

Set monthly budgets per client or per campaign and get alerted when spend approaches defined thresholds. Warnings trigger at 80% and 90% of budget, with critical alerts at 100%. Budget data feeds directly into the AI anomaly detection system, which can identify unusual spend patterns — like a sudden spike from a misconfigured ad set — before they blow through the budget.

04

EOM Integration

Meta spend data flows directly into the EOM invoice engine. Actual spend becomes a line item on client invoices with exact amounts, date ranges, and campaign references. No more copying numbers from spreadsheets or trusting manual entry. The entire chain — from Meta platform to client invoice to Xero ledger — is automated and auditable.

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